« Return to News

Agrinos Announces the Addition of Bruce Odens as Vice President, North American Business

LYSAKER, Norway and DAVIS, Calif. (September 15, 2015)―Agrinos, a leading biological crop input provider committed to improving the productivity and sustainability of agriculture worldwide, announces the addition of Bruce Odens as Vice President, North American Business.

Odens will lead commercial operations within North America, setting the strategic direction and overseeing the of execution of market plans, including building, training and supporting the sales, marketing and technical teams to drive growth and deliver world-class customer service. Odens will also work with key stakeholders throughout Agrinos to maintain high levels of quality, accuracy and consistency in the organization’s planning, sales and marketing efforts.

“Bruce brings a valuable combination of sales, marketing and management credentials, coupled with leadership and experience in multinational value-added crop input companies,” said Dr. Ry Wagner, Agrinos CEO. “We’re extremely pleased to have Bruce join our Global Sales & Operations Leadership team as head of our North American Business. His leadership and industry experience will be essential to ensuring Agrinos achieves our goal of helping growers across the United States and throughout North America benefit from our unique portfolio of biological crop inputs.”
Prior to joining Agrinos Odens has held roles with Bayer Biologics as the National Key Accounts Manager and Director of Sales, with AgraQuest, Inc. as Vice President of Sales and Key Accounts Manager, and with Syngenta Crop Protection LLC as Marketing Manager and Senior District Manager. He earned his Bachelor of Science in Business at Northern University in Aberdeen, South Dakota. Odens will be based in the United States.

About Agrinos

Agrinos is a biological crop input provider committed to improving the productivity and sustainability of modern agriculture. Agrinos’ range of High Yield Technology (HYT®) products helps farmers to practice profitable agriculture by providing increased crop productivity, improved efficiency of conventional fertilizer and a reduced environmental footprint.

Certified as organic and based on Agrinos’ proprietary technology, the HYT products provide benefits by strengthening the soil-based microbial ecosystem, stimulating crop development at key points in the growth cycle and boosting natural plant resistance to pathogens and threats. With solutions for a variety of crop categories, the technology comprising the HYT products has demonstrated its value in third-party trials in key agricultural regions worldwide.

« Return to News